When Did Loungewear Become So Popular?
Loungewear is everywhere.
Even though “loungewear” should imply that it’s clothing to be strictly worn for “lounging”, it’s everywhere. But when did it become so popular?
For historical context, The concept of comfortable clothing has existed for centuries, with people opting for loose-fitting garments made from natural fibers for relaxation. However, loungewear as a distinct fashion category began to emerge in the early 20th century. In the 1920s, there began a Rise of Pajamas. The introduction of pajamas marked a turning point in the 20s for fashionable loungewear. Hollywood stars popularized pajama sets as stylish and comfortable attire for home leisure, and so naturally, everyone else went along with it.
In the latter half of the 20th century, the gradual shift toward casualization of fashion played a significant role in the popularity of loungewear. People sought comfort and ease of wear in their clothing choices over traditional fits. Changes in work dynamics, such as remote work and flexible schedules, contributed to the need for comfortable clothing suitable for both work and leisure. Loungewear adapted to these evolving lifestyles.
Obviously, the COVID-19 pandemic further accelerated the popularity of comfy clothing. Lockdowns and stay-at-home orders led to increased demand for comfortable clothing as people spent more time indoors. Fashion brands recognized this growing demand for loungewear and began designing stylish and high-quality pieces. This definitely contributed to the mainstream acceptance of loungewear as fashionable attire.
Today, loungewear encompasses a wide range of stylish options, including oversized sweaters, jogger pants, jumpsuits, and loungewear sets that are both comfortable and aesthetically pleasing (check out our favorite Stop the Loop hoodie here!).
While loungewear may have had its roots in early 20th-century comfort wear, its popularity soared in recent years due to changing lifestyles, fashion trends, the pandemic, and the need for comfortable attire. Its adaptability and style have made it a staple in modern wardrobes (especially my own), and it continues to be a symbol of relaxation and comfort in today's fast-paced world.
